The Hidden Cost of Cheap Content: What $150 Blog Posts Are Doing to Your Pipeline
You’ve got a strong product, a growing team, and clients who value what you do. But your content? It’s quietly leaking value — and draining your pipeline.
Many business owners and marketing leads don’t realise how much mediocre content is costing them. That well-intended blog or newsletter you started? It fizzled. Your website copy hasn’t been touched in years. Case studies are vague, overly technical, or fail to speak to the buyer’s real decision points.
The quick fix trap
We’ve all been there. Pressed for time, you delegate content to an AI tool or pick a budget freelancer with a five-star rating and a 48-hour turnaround. You tell yourself, “This will do for now.”
But here’s the thing: content that simply “does the job” rarely gets the job done.
Keyword-stuffed fluff, recycled blog ideas, and dry-as-dust case studies don’t build trust. They don’t help your sales team. And they don’t move a single qualified lead through your funnel.
The real cost
Research shows you have less than 20 seconds to engage a site visitor before they bounce. And if your content is vague, jargon-heavy, or confusing — they’re gone.
Some of the most common content issues I see:
Homepages that fail to clearly explain the company's purpose.
Case studies that lack real outcomes or buyer context.
No clear 'Call To Action' or next step for interested visitors.
Thought leadership that feels like filler.
Every missed opportunity is a cost. It’s not just one lost lead — it’s a lost introduction, a lost conversation, and a lost deal that could have added six figures to your pipeline.
Content as a sales asset
Strong content doesn’t just “read well.” It sharpens your positioning, builds authority with buyers, and supports your sales and marketing teams where it counts.
A $1,000 article that helps close a $20K deal isn’t expensive — it’s a high-ROI asset.
You don’t need more content — you need content that moves the needle. If that’s been on your radar lately, I’d be happy to explore whether I’m the right fit to support it.